Ecoposter as a Form of Socio-cultural Communications

نویسندگان

چکیده

The article reveals the role of poster, which at beginning XXI century doesn’t lose position main advertising medium for outdoor (especially in city lights), interiors various purposes, even as an element decor instead paintings, virtual competitions themes, and can be transformed into online ads banners.
 Purpose study is environmental social advertising, empirical analysis visual language stylistic trends poster was conducted. research methodology based on rethinking results International Project “ECO-Culture”, whose objectives were development eco-thinking, popularization eco-trends, formation art a new lifestyle urban environment, promoting concept clean cities consumer culture. In this way, education, design responsibility each us systemic changes environment proved. To achieve goal, scientific methods used: system-structural, socio-cultural, axiological, comparative, method theoretical generalization. Scientific novelty. Ecoposter has been actualized form socio-cultural communication, strategically aimed preserving creating comfortable conditions human life activity, changing attitudes, strengthening positive values. Conclusions. current state ecoposter, particular Ukraine, motivates further initiatives interdisciplinary approach to ecoculture society by means Poster Art. arsenal techniques increase efficiency aesthetic level ecoposters, authors highlighted use creative technologies – metaphors, hyperbole, associations, allegories metonymy, focusing experience famous artists participants international exhibitions competitions.

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ژورنال

عنوان ژورنال: Demìurg: ìdeï, tehnologìï, perspektivi dizajnu

سال: 2021

ISSN: ['2617-7951', '2617-880X']

DOI: https://doi.org/10.31866/2617-7951.4.2.2021.246806